The Reason Why Beer Bottles Are 12 Ounces Will Shock You

12 Oz Bottle

There are different sizes of a beer bottle; such designs also vary in shapes. The most common beer bottles come from brown or green.

The reason for it is to reduce spoilage brought by the ultraviolet rays from the sun. And ale and beers have the same array of bottle shapes.

Why are beer bottles 12 oz? The United States wanted a hard reset on the entire alcohol business and decided to adopt the 12 oz beer bottle.

After reading this article, you’ll learn that there are many beer bottles circulated. This article will also tackle the emerging story of a 12oz beer bottle as a standard one. I will also tackle why there are brown and green beer bottles.

Understanding Beer Bottle Sizes

In the 1700s, the Society for Historical Archaeology started shipping ales and porters. They ship it to the Americans, but by the 1840s, some German immigrants transferred the American beer. A Teutonic-style beer emerged and was the most served.

As the year 1872 approached, a beer bottle changed again. A Texas brewery called Anheuser-Busch adopted the pasteurization technology. Since then, it has changed the German-style beer bottle. Which makes it the first available beer label.

Adolphus Busch first introduced a 26-ounce bottle which he called “Apollinaris.” The name initially came from Apollinaris Spring in Germany.

When Busch first transported it to the Western areas, drinkers opted not to return the bottle. Then came the “export bottle’, which another German immigrant introduced.

His name is Valentine Blatz; he lives in Milwaukee, Wisconsin. He first exported bottles in 26-ounces, but in 1910. it changed. In 1912, Busch’s started distributing 8 and 12 ounces. Making the 12-ounce export bottle the classic one.

Its appearance is longneck, and in the middle, it has slight bulges. Seven years later, the U.S had a hard reset on the entire alcohol business.

The prohibition from 1920 lasted for 13 years, making the beer bottles inutile. But when most of the companies went back to business, they adopted the 12-ounce beer bottle.

And Coors also introduced a 12-ounce aluminum can in 1959. The beer bottles come and go, and Busch’s still preferred a 26-ounce bottle.

But it’s rare nowadays. Researchers say that over 50 years, a 12-ounce beer can and the bottle are more preferred.

Different Beer Container According To Its Sizes

Different beer containers are circulating the globe. But a bottle is still the dominant container sold in different retail outlets. Like cans, they also come from a diverse array of sizes but below are the most common.

12 oz

Like in a can, there’s also a 12 oz in bottles. It’s the standard container, especially for the macro beers. This bottle varies in designs, ranging from 11.2 ounces to 13 ounces, from short, stubby to long-necked bottles.

22 oz

The craft beer community called the bombers saw a drop in popularity of 4 packs of 16 oz cans. They started to offer a 22 oz bottle to the consumer as they embraced the changing beer culture. The bombers were the bearers of some of the finest breweries.

Bu pint cans overtook them because of the rise of New England’s IPAs. Pint cans rose to fame because it’s more transportable than a bottle.

750 ML

It’s another large-format bottle that is considered the standard in wine bottles. Brewers believe that these sizes showcase specialty beers, especially those in wild and sour beer categories.

It also stated that a 750-ML bottle has a little pint and with a half- liquid. Refined beers in these containers are corked and caged to add more elegance to the shape of the bottle.

The Crowler

This container is an addition to craft beer. The crowler makes the beer fresher because it skyrocketed compared to the resealable. It’s often sealed in-house, behind the bar, and comes in 32 ounces.

Understanding Colored Beer Bottles

According to some research, glass is one of the best materials for keeping a liquid fresher. But not with clear glass as it’s not ideal for helping prevent liquid fresher.

Since then, it has become a problem for most bottle manufacturers. When a clear glass with the liquid is exposed under the sun, it smells like a skunk.

After several investigations, researchers said that the UV rays from the sun are the reason. This reaction is said to trigger a chemical that smells like a skunk.

The term “skunky beer” became famous whenever there’s a bad beer. But the original term with a bad beer is “light-struck.”

To put an end to this, bottle manufacturers should come up with a solution. That’s when they started utilizing brown beer bottles that help prevent the UV rays.

Brown beer bottles, since then, became one of the most beer producers. A green bottle also emerged like the brown beer bottles.

They say that the green bottles weren’t that good as the brown did, but it’s better than clear glass. Then, beer producers started to use green glass to distinguish from a higher quality beer.

This strategy made the consumers distinguish higher-class European breweries. And the green beer bottle became the symbol of status.

There’s no need for beer manufacturer’s to use green bottles. But there are still companies like Heineken that decided to use it permanently.

Their main reason is to stay up with their branding and its marketing purposes. As for the clear glass, there’s now technology that helps coat with the UV, ensuring the beer’s freshness.

Fast forward to today, there are three colors of glasses. Now you know, the enemy of the beer is the UV rays. That’s why it’s best to keep your beer in the dark storage to prevent it from skunking.


In general, 26 oz of beer bottles first emerged in the alcohol industry. But as time passed, many producers decided to make it to 12 oz standard size.

This article also showed you the history of colored beer bottles. 12oz beer bottles may be a small size for most, but remember that the content is more important.


Products You May Like